Jingdong arrived home to announce the opening of the home fashion channel into a focus on speed deve

Jingdong arrived home to announce the opening of the 'home fashion' channel into a focus on speed development direction

by:Ocpuritech     2019-04-28

On April 10th, Jingdong announced that it will cooperate with more than 30 beauty and home retailers such as Watsons, Wanning, Mingchuang, Yubei Shi, Lin Qingxuan, Natural Republic and Huayin. Open the 'Home Fashion' channel. It is reported that at present, more than 4,000 beauty and home furnishing stores have been on the line to Jingdong, providing consumers of nearly 50 cities in the country with one-hour delivery service for household items, beauty products and other products.

Up to now, Jingdong has formed six core service categories of supermarket convenience, fresh fruits and vegetables, baked cakes, flowers and plants, medicine and health, and home fashion. The number of platform stores exceeds 100,000.

It is reported that since the beginning of this year, Jingdong has been in the field of household department stores, raft life, life worry-free, ABS loves worry-free, can be more home, Yika home and other businesses are on the line; in the field of beauty protection, with Lin Qingxuan, Yoube Shi, Domestic retail chains such as Huayin have reached a cooperation, and they have also joined the Korean beauty brand store, gathering more than 30 categories of businesses, officially opening the “home fashion” channel, the number of online stores in the country reached 4,000, covering nearly 50 cities.

Dada-Jingdong’s founder and CEO, Mr. Yan Jiaxuan, said: “Jingdong has been focusing on the development of real-time retail for four years. It is one of the important development strategies for the whole category. Home fashion is the most suitable for the main user groups of the platform. Category is the direction of this year's key development. In addition, Jingdong will also cooperate with more chain stores such as mother and baby, seafood and aquatic tea, and develop and refine more categories for consumers. Create a full-scale mall for instant consumption.'

When talking about the cooperation with Jingdong, Ma Yutao, vice president of MINISO Information Technology Center of Mingchuang Excellent Products, said: “With the cooperation of Jingdong to the home for more than a year, Mingchuang has successfully hatched the new O2O project and made major breakthroughs. Yu Jingdong came home to cooperate and support in the field of O2O. In the future, I hope that both parties can have more far-reaching cooperation and cooperation in the field of O2O. Mingchuang Youpin is also willing to go hand in hand with Jingdong to deepen the integration of online and offline, steady and steady, and create new achievements. ''

According to official data, after four years of development, Jingdong has registered more than 74 million registered users, covering 67 major cities across the country. The proportion of white-collar women aged 25-40 is the highest, and the monthly income is more than 5,000 yuan. The proportion is as high as 71%.


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