Ou Weiyun Chen Renliang: Hardcover and Powerful Development-Ocpuritech-img

Ou Weiyun Chen Renliang: Hardcover and Powerful Development

by:Ocpuritech     2019-04-17

On April 10, 2019, the second air was jointly organized by the China Refrigeration Exhibition Organizing Committee, Refrigeration and Air Conditioning Magazine, the Central Environmental Control and Health Branch of the Central Association, and the Technical Committee of the China Cold Association Cleanroom. The Purification and Fresh Air Industry Technology Forum kicked off at the Shanghai New International Expo Center.

In this meeting, nine fresh wind industry experts and professors discussed the functions and prospects of the building fresh air system, the building indoor air quality design standards, the comparison and application of new wind turbine performance tests, and the investigation of China's residential indoor purifiers and fresh air systems. Made a unique analysis.

In this meeting, Mr. Chen Renliang, the deputy general manager of Aowei Yunwang Real Estate Big Data, was invited to give the guests a speech on the theme of “Hardcover Power, Development Thinking after New Winds and Billions”. The following is an interpretation of the report:

Hardcover boost, development thinking after the new wind billions

Policy, market, population, purchasing power, natural and indoor environment, comprehensive analysis of market environment in five dimensions

First of all, Mr. Chen made a unique analysis from the perspective of market environment. He proposed that in the first year of the 'Three-Year Action Plan for the Blue Sky Defence War', air pollution control will be delivered with eye-catching transcripts: the proportion of excellent days in 338 prefecture-level cities and above increased year-on-year, and PM2.5 concentration dropped more than 8%.

In 2019, it will focus on the three key areas in the fall and winter, including coal, steel, scattered pollution, diesel trucks and other fields, and resolutely win the blue sky defense war. The central government will also arrange 60 billion yuan of material funds to support pollution prevention, an increase of 45.9% from 40.5 billion in 2018.

Beijing-Tianjin-Hebei, Yangtze River Delta, Minqing Plain

As a key air quality improvement area

From the perspective of the natural environment, the overall air quality of the 2018 nation has improved overall, with excellent days exceeding 79.3% and the national average excellent days ratio being 79.3%. The concentration of PM2.5 in the country and all regions decreased by 9.3%.

From the perspective of indoor environment, the high airtightness of modern buildings makes indoor air pollution a 'breathing pain.' From the perspectives of energy saving, safety, comfort, and sound insulation, technologies such as house sealing, waterproofing, and heat insulation are becoming more and more developed, but indoor ventilation has become a problem.

In the 2018 elderly rented apartments, formaldehyde poisoning incidents, frequent indoor air pollution incidents such as excessive formaldehyde in the campus, and indoor air safety issues have once again become the focus of attention.

From the perspective of population, the second-child economy has sunk in the third and fourth lines, and the aging conflict has activated the “silver economy”.

The National Health and Health Commission released the 'Statistical Bulletin on the Development of Health and Wellness in China in 2017' released in June 2018. At present, there are about 4.5 million children aged 0-3 in first-tier cities in China, 5.4 million in second-tier cities, and 38 million in three. Four-line towns and below.

The aging population has increased by 80 million in a decade, the decline in birth rates and the sharp decline in the number of marriages have made newborns less and less, and the “aging” economy seems to be more worthy of attention.

In the past 40 years of reform and opening up, the rapid development of the economy has not only achieved China's current global status, but also spawned the world's largest middle class, and also provided strong purchasing support for consumption upgrading.

Therefore, from the characteristics of purchasing power in the era of new consumption, the world's largest middle class supports the world's largest consumer market.

Overall industry analysis

After comprehensive analysis of the market environment, Mr. Chen conducted an analysis of the overall industry from the data of the home appliance retail industry.

As shown in the following figure, in 2018, the home appliance retail industry was “higher and lower”, the growth rate of traditional products declined, and the new categories did not meet expectations. However, the new wind has a high growth rate of 27%.

The scale and year-on-year situation of China's home appliance market in 2018

In the case of the fresh air market retail industry, there was a systematic decline in 2018, and the industry growth rate slowed down. The reason for this is summarized as the following four key points:

1. The environmental management has achieved remarkable results and has a greater impact on the performance of the fresh air system;

2. The mainstream brand retail market in the traditional retail market of Xinfeng has experienced varying degrees of decline;

3. Consumer awareness and cognitive rise, the number of e-commerce platform brands and sales have doubled.

4 The project channel has obvious strength, especially the overall scale of real estate decoration channels has increased by 60%;

The high growth rate of real estate decoration channels comes from the fact that as the country pays more and more attention to green buildings, the scale of fine decoration houses in the country continues to grow, and it is expected to complete the national requirements.

According to the big data monitoring of Aowei Cloud Real Estate, the penetration rate of hardcover houses reached 27.5% in 2018, and the annual scale was 2.53 million sets, a year-on-year increase of 60%.

As far as the real estate decoration market is concerned, building materials, kitchens and sanitary products have become standard, and the rise of comfortable and smart homes has become more obvious.

From the sales data and brand perspective of the three major online platforms (Day MALL, Jingdong, Suning Tesco): In 2018, the cumulative sales of fresh air equipment reached 280 million, a year-on-year increase of 238%. The concentration of brand climbs declined and competition increased.

驭Data, win the future, thinking about the development of new wind industry

Industry future sales forecast

At the end of the speech, Mr. Chen gave the guests a prediction of the future of the new wind industry from the perspective of big data monitoring conclusions:

1. Based on the development of the comfortable home system, the fresh air system integrates with air conditioners, floor heating and water purification to provide a whole house comfort solution and become a new model in the retail market;

In 2.2019, the scale of hardcover will reach 3.36 million sets, and the fresh air real estate hardcover channel continues to exert strength.

3. Industry standards continue to advance, industry reshuffle;

4. The campus industry is expected to launch a new wind installation standardization policy, injecting new increments into the market.


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