Red Star Macalline Releases 2018 Annual Results Report Revenue Increases by Nearly 30-Ocpuritech-img

Red Star Macalline Releases 2018 Annual Results Report Revenue Increases by Nearly 30%

by:Ocpuritech     2019-04-26

On the evening of March 27, Red Star Macalline (01528.HK, 601828.SH) released its 2018 annual performance report. According to the financial report, in 2018, the company achieved operating income of 14.24 billion yuan, a year-on-year increase of 29.9%; net profit attributable to shareholders of listed companies reached 2.57 billion yuan, an increase of 11.3%.

As of December 31, 2018, Red Star Macalline operated 80 self-operated shopping malls (with a total operating area of ​​6.92 million square meters, with an average occupancy rate of 96%) and 228 managed stores (with a total operating area of ​​12.02 million square meters, average The occupancy rate is 95%). In addition, the company authorized 22 franchise home building materials projects to be opened by franchising, including 359 home building materials stores/industrial streets, self-operated shopping malls and commissioned shopping malls operated by the company, covering 199 provinces, municipalities and autonomous regions across the country. In a city, the total operating area of ​​the mall is 18,939,341 square meters. In 2018, the revenue of Red Star Macalline self-operated shopping malls increased by 12.1% year-on-year to 7.168 billion yuan, and the revenue from the management of shopping malls increased by 15.1% year-on-year to 4.177 billion yuan.

It is reported that Red Star Macalline is transforming into a “full-channel pan-home service platform service provider”.

few days ago, Red Star Macalline released the “Market Multiplier Strategy” at the Spring Conference of Shanghai Construction Expo, which will promote the upgrading of the five major sectors of technology, design, scale, environmental protection and procurement.

In terms of technology, Red Star Macalline and Tencent cooperated to launch “Tendou Cloud”, enabling home brand owners and distributors to realize the full-scale digital deep operation of private domain users. In addition, Red Star Macalline also focused on the construction of the Smart Mall, promoting the digital upgrade of traditional offline stores.

In the field of design, Red Star Macalline has created a designer-centered operation model. The products such as “M+Star Design”, “M+ Design Competition” and “M+ Design Maker Space” cover the complete chain from design to landing. .

Red Star Macalline also upgrades the home consumption experience through the four major theme stores of the Electrical Life Museum, the Door and Window Experience Hall, the Design Import Pavilion, the Lighting Experience Hall, the “Future Fit” new retail concept store, and the “100 City Thousand Stores” program.

In addition, Red Star Macalline strengthens its industry position by hosting industry exhibitions such as China Construction Expo (Shanghai) and China National Expo (Shanghai) in March.

Guosheng Securities Research Institute believes that with strong channel power, Red Star Macalline is expected to further increase its bargaining power in the stock channel market competition to achieve excess returns. In terms of the management of the business, the company's operation and management output model, rapid deployment of cities in the third and fourth line and below, can achieve rapid expansion of light assets. Self-operated + commissioned business two-wheel drive mode, strong brand effect, deepen the new retail model of the Internet, deep use of furniture Internet technology, Red Star Macalline has the industry siphon effect, is expected to further increase the industry market share.


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